This Special No. Auctioned For....

You might want to pinch yourself to believe that it is true. Dubai had this auction for fancy phone numbers and car plates, all for a good cause. One number, 058-7777777, with seven '7s', went for an eye-popping AED 3.2 million! The whole event raised over AED 38 million, with numbers like 054-5555555 cashing in big time. Even the telecom giants Etisalat and du got in on the action, scoring big bucks.