Was Prashant Kishor Wrong about Brand Modi? Can PK Win Bihar ? I "I Will Quit If.." I Barkha

Political strategist Prashant Kishor on taking on Brand Modi and his make-or-break Bihar mission

He’s the man who transformed the way India fights elections. Prashant Kishor — or PK, as he’s widely known — has scripted some of the biggest political victories of the last decade: Narendra Modi’s 2014 wave, Nitish Kumar’s comeback in Bihar, Jagan Reddy’s storm in Andhra Pradesh, Mamata Banerjee’s Bengal fight, and even M.K. Stalin’s win in Tamil Nadu.

But now PK wants to be more than just the strategist behind the scenes. With his Jan Suraaj Padyatra in Bihar, he is stepping into the political spotlight himself.

In this Inside Out conversation from Bihar — recorded after a day on the campaign trail - Barkha Dutt sits down with Prashant Kishor to explore:

1. Why he believes “Brand Modi has declined”

2. His current equation with Prime Minister Modi

3. His sharp comments on Nitish Kumar’s mental health

4. What lies ahead for Bihar’s politics and India’s future

This candid interview gives a rare glimpse into the thinking of one of India’s most influential political minds as he takes on his biggest challenge yet — winning Bihar not as a strategist, but as a leader.

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