The Fairness Myth

The Fairness Industry in India is valued at 450 million dollars. We call out this commercialization of Racism. Join us as we delve into the intriguing shift in India's skincare industry, where the obsession with fair skin appears to be waning. According to NeilsonIQ data, while the skincare market continues to thrive, fairness cream sales are experiencing a surprising slowdown, growing only modestly compared to other segments. Discover the emerging trends favored by Gen Z, who are steering away from fairness creams towards moisturizers and face washes. We'll also explore the controversies surrounding fairness creams and the impact of influential figures like actress Sai Pallavi, who boldly rejected a lucrative endorsement deal with a fairness cream brand.